Back in Years, Business Research were merely conducted on product rather than involving customers in it. Though Research on products may help, it all comes down to a single point “Customer needs” that is what business are done for to satisfy customer needs.
Social Media can deliver value to any business sector, and moreover Social Media can increase the customer insight and add real value and a new dimension to business of any sector. Companies can benefit financially through acquirement to continued possession. Social CRM can deliver financially and provide overview of customers’ needs which practically benefits organizations from various angles. Customer insights are valuable to any business which eventually help their business by serving according to client’s needs.
Many Believe CRM as future and spend testing on CRM with technologies and often they tend in to break in to fragments because CRM is not future, it happens to be the present you can only develop a product as required to customers/client’s needs, which would serve as the real business value. To be Fair and square CRM analyses the relationship and requirement as required, it acts as value between customer and suppliers letting them know what exactly the client’s needs.
Social CRM can only be executed in an organization where imagination and creativity act as major influencers because it takes something more than mere productivity, you have to imagine and channel in a product where customers can be attracted on a higher level. Organization that see Social CRM as mere Expense will be left behind stranded. Nowadays twitter and Facebook has become mandatory and people tend to see things in a different way. In order to attract customers ,you have to be on social media where people can see and differentiate you from others(Blog,Twitter,Facebook).In order to succeed with Social CRM as business strategy you have to focus mainly on people and relationship and requirement of clients .