RightonTarget

RightonTarget

Right on target

Client Overview

An IT concern monopolizing  in supporting  real estate agents in Sweden

Business Scenario

The client was having registered real estate brokers with individual portals. They were already rendering supports in IT. They wanted to capitalize using existing resources and also share with the brokers through backward integration of the system.

They focused on identifying advertisers who were interested in placing their advertisements based on the users location and their affordability.

The target criteria was location and the type property they search for.

Whenever a customer  searches a property in any of the broker’s portal registered with our client, and sees the property image our solution should fetch relevant ads from our clients server and it should be placed as one in every 5 images.

The revenue generated is shared based on the  CPM with the particular broker.The report of revenue generation based  on Advertisement as well as the broker portal were required.

Solution

As a solution provider , we analyzed various options available in the market and identified Ad-server as the one. We ventured into the open-source technology of Revive ad-server and made customization.

The result of it was serving advertisements based on target and sending the resultant data to the client in json format from where the ad images were actually served.

We were able to provide Advertiser wise report as well as broker wise report too.

 

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