When it comes to Business, there are two things that matters, VISIBILITY and attracting Customers, in order to achieve that there is no better place than social Media. Social Media has become an open market for business nowadays, where they get to find their business partners and announce their presence to the worlds shout out in Twitter way. Social Media acts as a platform for opportunity, where you can find potential customers and creative new ideas and it has become a case of mandatory in people’s life and a crucial part of business .If you are going to stick with social media, there is a good chance that you will be left behind.
Collaborating with social media has never been easier but results speak for themselves. There are lot of social Media out there but only few stand out when it comes to developing business. Every Social Media has its own speciality and offers a solution to business development in one way or another. People tend to spend time on visual networks, it’s impossible to miss the powerful effect of visual content on social web, For example Pin Interest and Instagram has gained a staggering 10 million followers over a year.if you’re looking for ways to incorporate visual content into your own social media strategy, one of the key things you can do is include one or more high-quality images in all of your blog posts,When you do post product or brand pictures on networks like Pinterest, Instagram and Flickr, allow others to use your images in exchange for a link back to your site
Google+: A social Media tool designed for SEO
Nowadays organizations have much more than social media marketing rather than merely maintain a presence. The main advantage of Google + is that it is SEO friendly and makes your business much visible for customers. The google + isn’t like any other social media platform, it’s a handy and powerful weapon in our SEO arsenal. The reason happens to be google+ pages are treated like Google pages and the content will be indexed by google and it will help appear in Google search results. You are losing out a lot, in terms of SEO if you using Google +in an effective and efficient way that it’s supposed to be.
Facebook’s: Platform for low cost marketing
If you want your business to be in market over a long haul then patience is all that matters. It suits well for marketing strategy as well, the number of people who use Facebook grow millions day to day, and there is no better place to lay your strategy rather than Facebook. Setting up a Facebook page costs absolutely nothing, it even makes you select the category and type of business operations that you are involved in and that brings in contact accordingly. That will attract other Facebook users in the same industry to your page.
B2B Marketing on LinkedIn
LinkedIn on the other hand is a social Media designed for Professional. A land of business opportunities to the highest level. If you are looking for business to business marketing, then LinkedIn your best option out there because LinkedIn is occupied by organization who want themselves to be out there in the open and eyes wide open for any opportunities, simple page on LinkedIn would put you out there in the market and moreover it has groups where people of relevant Industry post just to keep themselves active and ready to grapple any opportunity passing by. As you begin to master LinkedIn, it may make sense to then work on building a Twitter following in.
As B2B marketing approaches show, Social media marketing can be efficient and effective for business. It’s a Channel where we can drive to bring in traffic and drive lead Generation. If you can make sure to use Social Media efficient, you can spread your investment wisely, you needn’t concentrate on any other platform. It’s much better to be highly engaging on one platform, than to fail to engage with your target market across several.